COVID-19 White Paper

Graphic/Infographic Design
Project Overview
LEAP Group’s online consumer panel that’s deployed to capture the voice of targeted audiences — researched exactly how COVID-19 is affecting marketing as well as the type of messaging that is engaging consumers.
My Contributions
After reviewing the data in a Word document supplied by our research team, I planned a way to properly organize it in design so it would make sense for the common reader. Icons, bar graphs and arrows are very important visual elements to play with when explaining a large chunk of data. With that in mind, I made sure that numbers that seemed outrageous or interesting, more prominent.